Current Digital Marketing Trends of 2019 - aspiringteam.com

The global spending for Digital Marketing will be around USD 306 billion by the year 2020. Apart from the astounding return on investment, digital marketing also integrates within itself new technologies with every passing year and evolves to be more convenient, fruitful, and result oriented tool. The best digital marketing company in India always catches up with the new trends and offers to you, the client businesses, the most effective campaigns that imbibe within themselves the futuristic technologies to offer better results and profitability. Here are the 3 current trends in digital marketing currently.

1. AI or Artificial intelligence
   

AI is the efficient use of computers so that they can analyze data and information automatically and provide to you the end reports and feedback that can help you make better decisions. AI has many implications for improving marketing. For instance, Digital Marketing can use AI to get insights on the social media data and conversations and find out the right customers and prospects.

2. Voice Search
   

Many of the families and individuals start their day now with the voice search devices like Alexa. The businesses should now also aim to include voice search keywords and phrases in the content so that the search devices can pick their web pages and information. Other information can be included through the FAQ sections, and the blogs and articles.

Use of Chatbots

All businesses are aiming now to be more customer friendly and the chatbots help the businesses serve their customers promptly and in the way they want. Bots automate the customer service jobs and tasks, can help the customers make online purchases, schedule the appointments, and even warm the prospects.

Following of the trends can benefit marketing and can boost sales, and hiring of the best digital marketing company in India can be desirable. Businesses should also provide authentic and helpful content to their customers, which can make them popular and sustainable.